Friday, June 29, 2012

The Core competence of the Corporations


The growth of the company depends on the ability of it to maximize the advantage of core competency. The corporation should clearly identify the core competency, develop an appropriate strategy to cultivate them and establish good platform in that field.
The diversified organization finds tough to establish itself and grow continuously because they have several business units to be taken care of. The market being dynamic the targets and the boundaries change very frequently.
The corporation can sustain itself in the market by introducing innovative product which has very essential features for the buyers to neglect or to develop a new need for them which the customers haven’t thought of. This is easy to say but it requires very huge change within the organization. The management should understand the external environment well and create a strategy which is flexible. The principles of management have to be reformed since the most of the activities are just concentrated on the immediate result.
The corporation has to identify the fields which are complementary and inter-related to the core competency. This is important in the sense that while developing the strategy the expertise in inter- related fields will help to improve the quality of the product.
The organizations can go for collaboration with the experts of the field related to its core competency so they can learn about the field make themselves expert in it.


The corporation’s structure is also very important for the growth. There may be lot of smaller units within the organization but they must be centralized so as to achieve the goal of the company.
The success of the company on the longer run is highly due to the talent to build a new product at higher quality, lower cost and in a faster way. They also should be able to fit and upgrade themselves according to the changing environment.
The core competency for an organization is like the foundation of the building. The longevity of the building depends on the foundation and so is the success of the organization.
The collective learning in synchronizing diverse production skills and mix various streams together is known as core competency.
The core competency enhances on continuous use. It has to be raised and protected and continuously used to get the expertise in the field.
The company should concentrate on the process especially related to its core competency. This is to get an edge over the competitors.
Implementing core competency doesn’t mean that that lot of research and development has to be done. The core competency should be unique to an organization and cannot be followed by the competitors easily. It helps the company to enter various markets and to provide significant contribution towards the benefits to the customers.
The opportunity that arises has to be utilized properly. This will improve the company’s core competency. The organization shouldn’t lose its core competency while they are in the collaboration.
The company to achieve leadership in the core competency tends to increase their productivity and capture more market share worldwide. The control in the core products helps the company to lead the way in the future developments of similar products.
When the company fails to increase its potential by imprisoning its competency and diversifying its business tends to lose its position on the market. The employees with the competency also tend to develop new innovative products and lose their skills and knowledge slowly.
It is quite important for the top management to develop its own map to the success on the basis of core competency and it’s constituent. This will give clear picture to the employees about the company’s new targets and help them in achieving the necessary skills. It will also help in allocating the resource appropriately. 

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