The way Starbucks Trains about the Customers Behaviour

Anne Morriss, managing director of the Concire Leadership Institute, explains how to get satisfaction by training customers like employees. She is the co-author of uncommon service.

 The author discussed about the customer’s role in increase the satisfaction, encourage untrained customers, Line between the customer’s and employees.

You have to manage them as we maintaining the employees.

Job design should be consider the customer perspective.

 The example where the customers also successfully trained is Starbucks. The major problem with Starbucks customers is the vocabulary that they are using to get the product in different sizes and flavors. So they developed a standard Starbucks vocabulary which helps the customers for effective communication. They created the poster with star bucks vocabulary which customers can take home to make customers more interested.